About Us

Cheree Berry Paper & Design

All Your Questions Answered

Founded in 2006 with a focus on print design, the company has since evolved into a sought-after, award-winning design firm renowned for its sophisticated solutions across all communication mediums. As visual storytellers, we love the creative challenge of identifying the perfect visual solution for our clients.

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We Believe

Cheree Berry Paper and Design team

Empowered women empower others

As a female-driven team, we witness the wonderful successes that occur when women have resources, respect, and support. We strive to instill these standards in our work so that others feel equally valued and emboldened.

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Lift Every Voice

No person, act or gesture is too small to make a difference. We aim to  participate purposefully in important conversations and to amplify the voices working to create a more equitable, empathetic world.

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The handwritten note connects us

Taking the time to carefully compose thoughts and put pen to paper communicates consideration. We champion correspondence that supports the USPS and unifies people across space and time through sincere intention.

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We are a team of creatives that approach all aspects of the design process with passion and purpose.

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Get to know
our CEO

CEO and Creative Director Cheree Berry traces her stationery obsession back to her childhood. The Hallmark store in her small Missouri hometown stood as her personal paper playground, every aisle of cards containing undiscovered treasures among towering tiers of envelopes. Captivated by smart concepts and surprising details, Cheree concentrated on creating anything she could, from art class assignments to posters for student government campaigns.

This undeniable drive to create led Cheree to Washington University in St. Louis, where she received her BFA in graphic design and produced a particularly uplifting thesis project – a pop-up book on the history of the brassiere, Hoorah for the Bra. Its successful reception emboldened her to make the big move to the Big Apple. Cheree kicked off her career at the legendary design firm Pentagram before finding professional paradise as an art director at kate spade. During this magical time she rebooted her passion for paper and developed the brand’s first wedding stationery line. In 2006 love brought Cheree back to St. Louis, and soon after she launched Cheree Berry Paper and Design!

In the years since, Cheree has grown her business as well as its service offerings. Rooted in print design with conversations centered on cotton paper and Pantone colors, her company has expanded to other communication mediums. Cheree says, “Whether it’s an invitation, an e-blast or an environmental design, we help our clients visually communicate their big (and small!) moments and messages.”

She leads a female-driven team of 20+ at the studio. While Cheree has shifted her focus from day-to-day designing to serving as the brand’s creative conductor, she still stamps every project with her personality and fundamental design principles. In her own fabled way, she weaves three golden threads through every piece: an unexpected detail, a unique experience and clever copywriting. The moral of the story? Although she may not always be able to find her phone or her keys, Cheree never fails to envision an exceptional way to tell your tale.

View the history of our company

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Kristen Armstrong

CFO and COO Kristen Armstrong recalls the foundations of her career cementing at an early age also. A New Jersey native, Kristen inherited a strong entrepreneurial spirit and savvy from a multi-generational family of self-starters. Watching her parents and grandparents capably and confidently construct businesses from the ground up drove her to pursue degrees in finance and English at Rutgers University. 

After college, Kristen relocated to New York, eager to carve out her place on Wall Street. Although investment banking didn’t ultimately suit her long-term career goals, Kristen credits the experience for teaching her the value of hard work and most importantly, for introducing her to her husband – a native Saint Louisan! 

Kristen decided to return to school and pursue a different professional path, all while planning a wedding! When it came to the stationery, her soon-to-be St. Louis in-laws insisted she enlist the talents of a former kate spade designer, whose name, of course, was Cheree Berry. The two hit it off instantly, and their skill sets complemented each other perfectly – Cheree always poised with a pen and paper, Kristen always close to a calculator. While producing her own paper keepsakes, Kristen rediscovered her entrepreneurial roots and realized her love of collaborating with creatives. 

After graduating with an MBA from Harvard Business School in 2009, this Garden State girl moved to the Midwest (much to her husband’s surprise) and officially partnered with Cheree. Since then, she has helped grow a two-person operation into a diversely skilled 20-plus-person team, has fostered a fiercely resilient, female-focused workplace and has built cherished relationships with clients from coast to coast. Kristen enjoys nothing more than tackling the new challenges each day brings and telling the stories of life’s most memorable moments.  

Meet the Team

The collective makes the secret sauce of Cheree Berry Paper & Design. Talented designers, illustrators, copywriters and project managers combine to make masterpieces that are music to your eyes.

No matter the project, we love the creative challenge of identifying the perfect visual for our clients.

Join our team

We’re always looking for good people with a passion for paper!