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Case Study

Super Bowl LIV

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Project Overview

As a sponsor of the NFL, Visa treated valued cardholders to a series of parties and events the week leading up to Super Bowl LIV in Miami. From the welcome packets to the menus to the event signage, we devised and designed hundreds of paper items printed in English, Spanish and Portuguese. 


Print Collateral

Digital Design

Event Materials



Event Signage

Website Assets

Bar Accoutrements


Welcome Itinerary Folders


For this project, Visa challenged us with creating a similar, yet different, design aesthetic for its two groups of guests at these events. The design tenets remained the same between the two groups, but the color palettes were wildly different! The Client materials skewed more elegant and sophisticated, while the Consumer materials exuded liveliness through vibrant colors. Both designs had specific Miami location cues and Visa’s classic blue and gold colors all while adhering to the company’s brand standards. The different design aesthetics permeated all project materials including a welcome packet that contained the itinerary, nametags, drink tickets and event collateral, all printed in the respective guest’s native language. 

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“All the pieces were amazing and fit in so perfectly with the program (my person favorite was the El Tucan invite – total wow!). We appreciate your flexibility and quick turnarounds—the fast printing and shipping saved us onsite and made all the difference.”
Visa Team Member
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Production Blitz

We printed and/or sourced over 4,000 materials, signage and swag. 

All in two months

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We brought the hot Miami flavor to life with vivid pops of foliage and fruit! Photo booths, menus, napkins, drink signs and other event collateral played crucial roles in making this celebration a hit! 

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