colorful overlapping polka dots

Case Study

St. Louis Children’s Hospital

st louis childrens hospital gala invitation

Project Overview

From 2014-2019, we worked with Children’s Hospital to brainstorm both their Spring and Fall gala themes. We created a visual system for them that allows their event branding to evolve year after year without having to start from scratch and spend unnecessary dollars. This aesthetic establishment also provides consistency and awareness. The Children’s Hospital’s mission is especially dear to us as there are many moms at Cheree Berry Paper and Design. A win-win project for us!


Fall Evening Gala

Spring Luncheon Gala


Event Identity

Print Collateral

Event Materials


Event Logo

Digital Save the Dates

Print Invitations

Digital Invitations

Day-Of Collateral

& Templates

Awards & Press



Health Care Services

st louis childrens hospital play date logo variations

Building a Long-Lasting Logo

During our first year working on Children’s Fall Gala, we designed the play date event logo to be reminiscent of a favorite childhood toy—building blocks! Every year, we used this logo as the foundation of the design, but we made visual tweaks representing the year or theme of the special event.

shapes type
benefit gala invitation
circus invite
camping playdate invitation

The Invitation Establishes the Event Identity

The initial invitation slid into a die-cut wrap of geometric shapes that revealed the logo when removed. This logo remained the foundation for future Play Date themes, from Circus to Summer Camp to Birthday Party to High School Reunion. After several years of a great partnership, we provided St. Louis Children’s Hospital with templates and an invitation style guide that created cohesion across all events, cut costs, and further streamlined the design system.

invitation style guide

Tabletops Spring Luncheon

Sharing meals, laughter and friendship

All For a Good Cause

spring gala gatefold invitation
circular gala invitation

Putting the “Fun” in “Fundraiser”

A childlike creativity and exuberance underscores Children’s Spring Gala, Table Tops, a luncheon that features tablescapes artfully designed by local businesses.

pink table tops invitation

Designing Our Table

With a mission true to our heart, we’re sponsors too!

Sippin’ champagne at noon ain’t bad!

gala table setting
st louis children's hospital table top event
st louis children's hospital benefit gala

Colorful Creativity

Color everywhere! Attendees mixed, mingled and munched on lunch at tables dressed to the nines in decorations inspired by the children’s book, The Day The Crayons Quit.

st. louis children's hospital table tops
St. Louis Children's Hospital table tops event

A Colorful Tablescape

Our team was even fortunate enough to design a table at the event! We created a colorful and fresh tablescape based on the song “Apples and Bananas,” complete with wooden fruit crates full of “locally grown” paper produce. Our CEO and creative director Cheree Berry, a themed outfit enthusiast, donned a tutti frutti topper that would have made Carmen Miranda sing. 

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